Hi, I’m Mariana

Let Me Guess… You’re Here Because…

…You’re Experiencing Some Business Discomfort

You aren’t seeing ROE (return on effort) and want a sustainable, profitable business that doesn’t feel like a J-O-B.

You also want more freedom, flexibility and *gasp* fun.

Maybe you’re in your first couple of years of business or you’ve been doing this for a while now, but something feels off.

  • You’re not sure what’s working or what isn’t.
  • You’re exhausted and ready to stop hustling until it hurts.
  • You feel pulled in multiple directions and lack a clear target.
  • You know things could be “better” but aren’t sure what that would look like.

If any of that sounds like you, you’re in the right place!

My name is Mariana Norton and I help strategists, consultants and service-providers in the marketing space build a dream-fit business.

One that’s sustainable and profitable (without having to stretch, contort or squeeze into a one-size-fits-all solution).

Woman with blue balloons.

Yes. Business Can Be Fruitful and FUN!

Ready to have a successful business that feels just right for you?

As Business Builders, What We Set Out To Create Isn’t Always What We’ll Get

Let me explain…

I’m the daughter of entrepreneurial parents, which means I had a front-row seat to the ups and downs of growing a business as far back as I can remember.

I witnessed the trepidation and excitement at the start. It’s like explorers heading out into the unknown, filled to the brim with great expectations.

In my own journey, I shoved off into the ocean of opportunity, bright-eyed and ready to take on the world. I bet you remember that feeling too, don’t you?

I would love to tell you that my first attempt was a perfect fit, but that isn’t typical.

We have to try on a few before we find our dream fit.

Although I could have made them work, each of my previous attempts was missing something, but I got closer to my dream fit with each iteration of my business.

I was good at building growth strategies as a hired gun for digital agencies, but I missed having a direct relationship with clients.

As a content and marketing strategist, I enjoyed working directly with clients but often found they couldn’t execute or the business was broken.

Many business owners who were burnt out by their businesses felt trapped or stuck in a constant loop of lack of clarity and uncertainty.

This kept bringing up the same question for me over and over.

If we’re the business builders, why aren’t we building something that lights us up gives us the freedom, flexibility and financial security we crave?

It took a lot of high-level examination and in-the-weeds reflection to figure out what worked and didn’t work for me.

I had to let go of “easy” opportunities, appreciating that they weren’t aligned with what I was looking to create. I also had to lean into making progress with aligned action, even though there was discomfort and some resistance.

I knew there had to be a way to harness my 20 years of business and marketing experience, to help business owners bridge the gap from where they are to where they want to be.

When I worked with my first business strategy client, I found what I had been searching for. I was able to have a direct client relationship, help them get their business poop in a group, and find the fun in their business again.

The client was in love with their business again, fired up and focused on creating their version of success on purpose.

For me, it was fun, light, sustainable, profitable and my clients were seeing results.

Boom! The Purposeful Entrepreneur was born.

I found my dream fit business, and now I’m determined to help you find yours too.

Take me to the business fitting room!

Business owners need support.

A few things about me…

  • I’m serious about intentional business growth.
  • I’m a bit of a goofball.
  • Creating clarity with analogies and metaphors is one of my superpowers.
  • I love candy, coffee and chocolate.
  • I am a mom to two teenagers (it’s not as rough as I thought it would be).
  • I am known to strike up a conversation with just about anyone. Everyone has a story.

Stop struggling. Start Creating Success Without Sacrifice.

Enter your name and email and I’ll send How to Create Success without Sacrifice straight to your inbox!

I Can Help You Stop Feeling Frustrated, Lost and Underwhelmed By Your Business

Let’s Talk About Getting Your Business Poop In A Group